Skip to content


THE PEDIGREE® The brand’s Essential Support Dogs program recognizes all dogs as essential and celebrates the work they’ve done to help us get through tough times. As part of the program, the PEDIGREE brand pledged to donate $5 by qualified social position,1 until $100Kto the PEDIGREE Foundation to provide assistance to dogs in need through its Essential Support Dogs Safety Net grant program. Pet parents shared their stories, and while they haven’t yet reached the full $100k amount through social posts, the PEDIGREE brand is committed to supporting dogs in need and has donated the entire $100K.

“We know how many people have turned to their pets for unconditional love and support in recent years, and through the PEDIGREE Brand Essential Support Dogs program and your donation to support these grants, shelters across the country can continue to maintain united with people and pets through difficult times,” said Kimberly Wise, President of the PEDIGREE Foundation. “We are inspired by the work shelters are doing to drive change in their communities and help deserving dogs find loving homes. Now more than ever, shelters need our support as they are stretched thin.” and can’t have any more dogs in their care. We encourage people to adopt, foster, volunteer or donate to their local shelter to help continue to drive this change and end pet homelessness.”

Grant recipients include:

  • APA! AMPA! (austin, texas)
  • Arizona Humane Society (Phoenix, Arizona)
  • Human Berkeley (Berkeley, CA)
  • Dallas Live Mascots! (Dallas, TX)
  • Human Indiana (Highland, IN)
  • Humanitarian Rescue Alliance (Washington D.C.)
  • Animal Rescue by Jennifer Sterling Brown (Lexington, United States)
  • Rockbridge Animal Alliance (Lexington, VA)
  • Seattle Human (Bellevue, Wash.)
  • The Rescue Train (North Hollywood, Calif.)

In addition to donating to support the PEDIGREE Foundation Essential Support Dog Safety Net Grants, the PEDIGREE Brand created a national support fund to provide up to $2.5 million in nutritional and financial assistance to help ensure dogs can stay with their loving families. To celebrate how dogs support their owners, the PEDIGREE brand has partnered with Walmart to offer in-store discounts on PEDIGREE dry goods. Pet owners across the country can receive $2 on your next purchase of PEDIGREE dry goods through July 26. Those seeking financial assistance can enroll in the program online at to receive additional coupons for PEDIGREE dry goods within three months.

Based on the belief that pets make the world a better place, the Essential Support Dogs program is part of the work Mars, Incorporated and its other much-loved pet care brands are doing to create a world where pets are healthy, happy and welcome. Because the world we want tomorrow is A Better World for Pets™. For more information, visit Those interested in donating to the cause or wishing to purchase a dog tag can check out or the RULE OF DOGS.® store in

About the PEDIGREE® Brand
The PEDIGREE brand, proudly part of Mars, Incorporated, is the number one dog food and treat brand in the world, feeding more dogs than any other brand. The PEDIGREE Brand offers a wide variety of products and formats for dogs at all stages of life. The PEDIGREE brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information please visit

About the PEDIGREE Foundation
We believe that every dog ​​deserves a loving forever home. PEDIGREE Foundation is a 501(C)(3) Non-profit organization working to help end pet homelessness. Almost 3.1 million dogs end up in shelters and rescue centers every year, and almost half never find a home. The foundation was established in 2008 by Mars Pet sittingcreator of pedigree® dog food, to help increase dog adoption rates. We have awarded more than 5,800 grants and nearly $10 million to US shelters and rescues helping dogs in need. At the PEDIGREE Foundation, we are working towards the day when all dogs are safe, protected, cared for, well fed and loved. See how you can help

About Mars Petcare
As part of Mars, Incorporated, a family-owned company with more than a century of history that makes a variety of products and services for the people and pets they love, the 85,000 associates in more than 50 countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutrition needs of pets around the world, including brands. FAMILY TREE®, WHISKEY®, ROYAL CANINE®, NOURISH™, VEGETABLES™, SEBA®, cease®, I AM S™ and EUKANUBA™ as well as the WALTHAM Institute of Pet Grooming Sciences which has advanced pet nutrition and health research for more than 50 years. Mars Petcare is also a leading provider of veterinary healthcare through an international network of more than 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUE PEARL™, stroke™, Linnaeus, AniCura Y antech. We are also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screenings and DNA tests for dogs, the WHISTLE™ GPS dog tracker, and SALTO SALE STUDY throttle and COMPANION FUND™ that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in, and we choose to fight for our Purpose: A BETTER WORLD FOR PETS.

For more than a century, Mars Incorporated has been driven by the belief that the world we want tomorrow starts with the way we do business today. This idea is at the core of what we have always been as a global family business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Through our diverse and expanding portfolio of confectionery, food and pet care products and services, we employ 133,000 dedicated Associates who move in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s most beloved brands, including DOVE®EXTRA®M&M’s®MILKY WAY®SNICKERS®TWIX®ORBIT®PEDIGREE®, ROYAL CANINE®BOWLING®BEN’S ORIGINAL™, WHISKEY®COCOAVIA® and 5™; and care for half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®Linnaeus and VCA™.

SOURCE Mars Petcare USA

Leave a Reply

Your email address will not be published.