McGruff® and Scruff® recruit a new generation to take a bite out of crime®
WASHINGTON, August 11, 2022 /PRNewswire/ — McGruff, the crime dog® and his nephew, Scruff®they make their 3D debut in a new public service announcement aimed at taking a bite out of the sale of dangerous counterfeit goods.
The National Crime Prevention Council (NCPC) and the United States Patent and Trademark Office (USPTO) have joined forces on the Go For Real campaign, which includes the launch of a new public service announcement (PSA) . Millions of people will see this new public service announcement, in both English and Spanish, on television, social media and other creative ways.
“Parents across the US grew up with the iconic Crime Dog and want McGruff to help keep their kids safe,” he said. Paul Del Ponte, Executive Director of NCPC. “This new public service announcement conveys an important message alerting people of all ages to the dangers caused by the widespread prevalence of fake products.”
A duped “McGruff” appears in the public service announcement and tries to encourage a group of teens and tweens to buy cheap counterfeit products. Scruff detects and exposes the impostor criminal dog, while the genuine McGruff describes the dangers inherent in counterfeit products.
“The sale of fake products is a huge global criminal enterprise,” he said. Kathy Vidal, Under Secretary of Commerce for Intellectual Property and Director of the USPTO. “The USPTO is pleased to partner with this modernized McGruff to crack down on this 21st century crime that puts the health and safety of millions at risk, endangers American businesses and the millions of workers they employ, and threatens American competitiveness.” American brands worldwide is vital to ensuring a safe and stable economy, and we encourage all consumers to go for the truth.”
According to the US Customs and Border Protection (CBP), more than $9 million Products that infringe intellectual property are seized daily. While estimates vary on how much of the global trade is counterfeit and the number of duplicates available in both physical and online marketplaces, most experts agree that:
- Counterfeits represent 3.3% to 7.5% of world trade.
- Counterfeit sales represent hundreds of billions of dollars a year and will soon, if not already, cross the $1 billion mark a year
Those numbers continue to rise as a result of the exponential growth of global e-commerce. CBP’s Fiscal Year 2021 Trade and Travel Report emphasized the need for an e-commerce strategy to protect Americans from counterfeit and unsafe imports.
The Go For Real campaign and accompanying public service announcement are intended to reach a new generation of Americans and educate them on how to become duped detectives. The PSA was filmed at Jim Henson Studios in Los Angeles California This effort comes along with a higher profile for McGruff, who recently appeared in cameos in the Disney movie “Chip ‘n Dale: Rescue Rangers.”, and the TV show “Family Guy.”.
About the National Crime Prevention Council
The nonprofit National Crime Prevention Council is the home of McGruff the Crime Dog® and has helped generations of Americans take a bite out of crime® through public education campaigns and advocating for public policies to make America safer. Follow the NCPC on Twitter, LinkedIn, Facebook, TikTok and Instagram.
About the USPTO
The United States Patent and Trademark Office (USPTO) is the federal agency for granting patents and registering trademarks in the United States. In doing this, the USPTO fulfills the mandate of Article I, Section 8, Clause 8, of the Constitution that the legislature “promotes the Progress of Science and useful Arts, by assuring for Limited Times to Authors and Inventors the Exclusive right to their respective Writings and Discoveries.” The USPTO registers trademarks based on the Commerce Clause of the Constitution (Article I, Section 8, Clause 3). Under this system of protection, American industry has flourished. New products have been invented, new uses have been discovered for old ones, and job opportunities have been created for millions of Americans. The strength and vitality of the US economy depends directly on effective mechanisms that protect new ideas and investments in innovation and creativity. The continuing demand for patents and trademarks highlights the ingenuity of America’s inventors and entrepreneurs. The USPTO is at the forefront of the nation’s technological progress and achievement.
SOURCE National Crime Prevention Council