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‘Barking Backers’ Officially Welcomes Browns Fan Dogs As Members Of Dawg Pound

The Cleveland Browns today announced the upcoming launch of “Barking Backers,” a new membership program that in-“CROSSMultiple engagement opportunities for beloved dogs of Browns fans. Everyone who joins will receive an honorary membership certificate, communications and promotions specifically geared toward dog owners, and an invitation to attend in-person pet-friendly events. Barking Backers Fan Club for Dogs is brought to you by Milk-Bone®.

Barking Backers will officially open to fans later in August, which is National Dog Month. Browns fans attending training camp sessions at CrossCountry Mortgage can visit the milk bone Activate Barking Backers to receive more information and be among the first to join the club before its official debut. Set by milk bone In 2020, National Dog Month celebrates how dogs bring great joy to the lives of pet owners and people across the country, and also raises money for dog-focused philanthropic organizations like Canine Assistants.

“Browns fans’ passion for football is unmatched in the entire NFL, and one of the few parts of their lives that reaches that same fervor is how much they love and are proud of their dogs,” said Senior Vice President marketing and media. BrentRossi. “Recognizing the long-term excitement and success of Puppy Pound, which has resulted in more than 600 on-site adoptions during training camp since 2015, we created Barking Backers to provide our fans and their dogs with a unique way to connect with their favorite team. and fellow dog owners through these two precious personal connections.”

milk bone he is passionate about the connection people have with their dogs. So much so that in 2020, The milk bone founded National Dog Month to recognize all the ways dogs improve our lives,” said Jason CusickDirector of Dog Treats at The JM Smucker Co. “We are excited to celebrate the third Annual National Dog Month by providing Browns fans across the country with a fan club for their dogs, in partnership with the Cleveland Browns.”

Following the official launch in the coming weeks, individuals or families will be able to join Barking Backers at Browns fans can learn more about the Barking Backers and the opening date for registration by following the team’s social channels and downloading the Browns mobile app.

The Browns are finalizing plans for the first Barking Backers meet-and-greet event, currently expected to take place in October at FirstEnergy Stadium (subject to change).

milk bone he will also be the presenting partner of the Browns’ home preseason opener against the Eagles on Sunday (1 pm).

In addition to the free memberships available, participants can select a premium membership for just $35 per year. Premium memberships include a Barking Backers collectible box featuring Browns gear; a virtual and/or in-person experience with a Browns player or coach and their mascot; and the chance to be showcased among the fan club as “Dog of the Month.” As part of the membership dues, $5 will be donated to Canine Assistants, a non-profit organization dedicated to educating people and dogs that specializes in placing service animals with people who have epilepsy or seizure disorders, type 1 diabetes, or difficulty with mobility, as well as in pediatric hospitals and similar facilities.

About JM Smucker Co.:

Each generation of consumers leaves its mark on the culture by setting new expectations for food and the companies that make it. At The JM Smucker Co., we’re privileged to be at the heart of this dynamic with a diverse portfolio that appeals to every generation of people and pets and is found in nearly 90 percent of U.S. homes and throughout the world. countless restaurants. This includes a mix of iconic brands that consumers have always loved, like Folgers®, Jif® and Milk-Bone®, and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer preferences and acting responsibly, we will continue to grow our business and the positive impact we have on society. For more information, visit JM Smucker Co. is the owner of all trademarks referenced herein except Rachael Ray®, a registered trademark of Ray Marks II LLC, used under license.

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