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Antelope, Alpine’s Consumer Pet Platform, Acquires Digital Pet Insurance Provider Doggo

SAN FRANCISCO–(COMMERCIAL WIRE)–Antelope, an omnichannel pet wellness platform focused on offering high-quality, natural pet products and services, has announced the acquisition of Doggo, a digital provider of pet insurance. Antelope was founded by Wendy Wen in partnership with Alpine Investors, a people-driven private equity firm that invests in software, business services, and consumer services businesses.

Doggo was founded by Patty Li in 2018 and has grown into a nationwide digital insurance provider for dogs and cats. Patty was inspired to create Doggo after her best friend’s dog, Ody, developed cancer. Her friend, an elementary school teacher, took a second job to pay for Ody’s chemotherapy and spent thousands of dollars on her care. At the time, Patty was an executive at Uber and had built a team that used technology and data to drive rapid adoption of new Uber products. After seeing her friend’s harrowing experience, she and a team of former Uber colleagues started Doggo, bringing a similar data-driven, customer-centric approach to helping people better protect their dogs.

Pet insurance has become a fundamental part of the pet industry. Today, only 2% of pet owners in the US carry insurance for their pets. However, the market has seen rapid growth as the tailwinds of COVID pet adoptions and the trend towards the “humanization” of pets have created a customer base that is increasingly considering and purchasing a pet insurance. The need for an easy-to-use insurance platform for pet owners generated a 25% annual increase in 2021.

“Antelope is on a mission to build a one-stop shop full of best-in-class products and services for pet owners. With pet insurance becoming an increasingly important part of the pet ecosystem, Doggo’s easy-to-use, scalable product makes it the perfect next partner for Antelope,” said Wendy Wen, Founder and CEO of the platform for pets, Antelope. “We are very excited to welcome Doggo and Patty to the Antelope team.”

The investment from Antelope and Alpine will allow Doggo to focus on its direct-to-consumer strategy, including marketing, branding and subscriber growth. Doggo will leverage Wendy’s extensive experience in omnichannel consumer marketing and user acquisition to scale and grow alongside other brands within Antelope, such as all-natural pet treat brand Bocce’s Bakery. Doggo will continue to operate under his brand within Antelope, with Patty joining Antelope’s board of directors.

“Antelope’s vision of creating a comprehensive, sustainable pet brand, coupled with Wendy’s expertise in marketing and branding, makes us very excited about this partnership,” said Patty, founder of Doggo. “Doggo was founded to create an easy-to-use insurance platform for pet lovers like myself and we are very excited to continue this mission with the support of Antelope and Alpine.”

Antelope was launched by Alpine Investors (“Alpine”) and Founder and CEO, Wendy Wen, with a mission to build a next-generation conglomerate of high-quality, natural pet brands. Wendy was previously the co-founder and COO of SENREVE, a digital native, omnichannel luxury handbag brand, where she built the business from the ground up to a globally recognized name.”

About Antelope

Antelope was founded in August 2021 with a mission to improve the lives of all pets by offering the highest quality pet products and services through a buy-and-build strategy. “Ante” means to increase the bets or the consideration of, and “lope” means to jump with jumping steps. Together, Antelope will set higher goals and standards for pet products and services around the world. Business owners interested in learning more about partnerships with Antelope should contact Tyler Frances at For more information visit:

About alpine investors

Alpine Investors is a people-driven private equity firm committed to building lasting businesses by working with, learning from, and developing exceptional people. Alpine specializes in investing in companies in the software and services industries. Its PeopleFirst strategy includes a CEO program that enables Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine is currently investing from its eighth fund of $2.25 billion. For more information, visit

About Doggo

Doggo Insurance is now available in all 50 states and is associated with Crum & Forster®, one of America’s oldest and most established pet insurance providers. Doggo Pet Insurance plans are underwritten by United States Fire Insurance Company. Insurance plans are produced and marketed by Algo Technologies, Inc. d/b/a Doggo (NPN #19332914). Pre-existing conditions are not covered. Waiting periods, annual deductible, coinsurance, benefit limits and exclusions may apply. For full terms and conditions, visit

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